This World Cup has surpassed all previous competitions in size. There will be more people watching the activity and more potential to profit if more nations participate and there are more matches.
Billions of dollars are being made when the world’s football talents make historic moments on the field.
There are some major winners, but there are also some financial losers because not everyone is making a lot of money.The World Cup generates enormous profits for Fifa, the organization that oversees world football. It made a record $7.6 billion (£5.6 billion) in Qatar in 2022, and with the expanded 48-team competition, it is predicted to surpass that in the US, Canada, and Mexico in 2026.
Fifa is “without question” the biggest winner, according to Marion Laboure, senior strategist at Deutsche Bank Research, with revenues throughout the four-year cycle period close to $13 billion.
Broadcasting, licensing, and hospitality rights sales, sponsorship agreements, and ticket sales are the sources of Fifa’s revenue. “Fifa also moved into the secondary market with its official resale marketplace, taking a 15% fee from both buyer and seller,” says Laboure.
Fifa is thinking of expanding the tournament to 64 teams, which might include nations like China and India, and the billions of more spectators that come with it, so we should anticipate more of this in future competitions.
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